Our Story

After 10+ years in real estate, I dove into short-term rentals and quickly learned it takes two things to win: a great property and a hospitality engine. But most investors just want true passive cash flow—they don’t want to run a hospitality business. That’s why we launched Merit Badge: we handle every detail so investors can keep growing their portfolios while collecting real “mailbox” money. What began as my passion project now manages 35+ luxury homes, boutique hotels, and glamping sites across Upstate NY—empowering owners to earn truly passive income in a traditionally hands-on industry.

 

Our Mission

Unforgettable stays. Unbeatable returns. Freedom to scale.

I’m here to serve you in achieving both passive income and premium margins. By partnering with us, you’ll unlock hospitality-driven operations that have historically delivered $20,000+ above market averages. Our mission is to serve everyone we work with—expanding your vision, inspiring you to think bigger than ever imagined, and unlocking new levels of personal and portfolio growth.

 

What Drives Us

• Trust as Partnership
  We build every relationship on a foundation of mutual trust.

• Think Bigger
  We constantly challenge the status quo and aim higher.

• People First, Profit Second
  Every decision prioritizes the well-being of our owners, guests, and team. Profit always follow unreasonable hospitality. 

• Your Growth Is Our Growth
  When you succeed, we succeed—your wins drive our momentum.

• Money for Impact
  We use revenue as a tool to create positive change, not just for profit.

• Opportunities in Mistakes
  Every problem and misstep is a chance to learn, improve, and level up.

• Elevating Lives
  We aim to improve the lives of everyone who interacts with our team.

 

Why We’re Different

• Operational Excellence + Human Touch: Our rigorous systems and processes ensure flawless execution, while our team delivers genuine, personalized hospitality and ensures personalize client success at every step.

• Boutique, White Glove Service: I craft a custom strategy for your home—no one-size-fits-all pricing or décor.

• Data-Driven Revenue: My pricing engine keeps your calendar full and your revenue climbing.

• Hospitality First: From 24/7 guest support to in-stay surprises, we deliver five-star service.

• Design & Branding: Through consultation we are able to offer guests high-impact upgrades that boost ROI by 20–40%.